GEO GUIDES / LUKÁŠ RATAJ
How your business appears in answers.
What to check, how to read your results and which changes to consider. Practical guides with clear steps and links to original sources.
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Why AI does not recommend your business and what to check
If AI leaves your business out, start with the right question. Check the answer, website access and business facts, then choose a specific fix.
Read the guideMeasurement, changes and results
3 more guidesHow to read a GEO report: mentions, recommendations and citations
What do mentions, recommendations and citations mean in an AI report? Check valid answers, denominators, repeated tests and the conditions for a fair comparison.
What to change on your website for AI and how to check it
Turn a customer’s question into a specific website fix. A practical process for content, crawler access and business facts, followed by a fair check of the result.
How to connect visits from AI with confirmed leads
Find recognised AI referrals in GA4, use the new Search Console report and track confirmed leads. What the data shows and which gaps remain.